Born In the USA · Raised in Penang · Based in Kuala Lumpur · Publishing since 1995
A writer, apologist, SEO specialist and developer, working on scholarly resources for Muslim apologetics and building tools that keep the web open and honest.
SEO specialist by day, Muslim apologist by night.
also known asdetails drawn from public sources
About
Born in San José, California and raised in Penang, I have spent the last three decades oscillating between two disciplines that look nothing alike on paper: search engines and scripture.
I studied Computing with a specialism in Internet Technologies at the Asia Pacific Institute of Information Technology, after sitting my NSW-HSC at International College, Penang. I went straight into the web, running my own SEO agency from 2006 until 2015 before moving in-house in Kuala Lumpur, where I now handle client SEO and Google Ads work at Re:Motive Media.
Since 1999 the rest of my attention has gone to the study of comparative religion, covering Judaism, Christianity and Islam, under the pen name Ibn Juferi al-Amriki. I am a co-founder and executive editor of Bismika Allahuma, a long-running archive of Muslim responses to anti-Islam polemics.
Creative writing came first. I have been published since 1995 in Dewan Sastera, Dewan Siswa, Pelita Bahasa and Karya, and won the Hadiah Sastera Siswa Bank Rakyat poetry prize twice, in 1997 and again in 1998/99, after taking part in Dewan Bahasa dan Pustaka's Minggu Penulis Remaja mentorship in 1996.
Off the clock: Total War: Warhammer, Liverpool FC and Selangor FA, a growing interest in photography, and an unshakeable loyalty to Penang's nasi kandar and pasembur.
What I do
Nearly two decades of it. Technical audits, content strategy, local SEO and bespoke engagements for clients who care about compounding traffic rather than tricks that expire. Currently on client SEO and Google Ads at Re:Motive Media.
Co-founder and executive editor of Bismika Allahuma: Muslim Responses To Anti-Islam Polemics, plus a network of sister sites and a YouTube channel. Debates and dialogues with Christians, Jews, atheists and the occasional Hindu or Buddhist.
Poetry and prose in Bahasa Melayu and English since 1995, five books to date, and, since 2025, Langgam Fikir Enterprise, an imprint in Seri Kembangan, Selangor that publishes my own titles in literature, history and religious discourse.
WordPress plugins and web utilities that solve unglamorous problems well: clean citations, structured data, readable long-form posts, typography that behaves. All of it public on GitHub.
Books
Non-fiction on comparative religion, and one collection of twenty years of poems. A new manuscript on Paul of Tarsus is in final draft.
Two decades of poems, gathered: the ideas and events that shaped the thinking.
On Paul of Tarsus and the effects of his teachings. An English companion volume, The Apostle of Doom, is being developed in tandem.
Comparative religion · Jahabersa.
An introduction for Muslim readers · Jahabersa.
The feed could not be reached. Read the blog directly.
Press
Announcements from the imprint and the practice. Each release carries its own page, contact and structured data.
Langgam Fikir Enterprise will publish a third edition of its Malay-language study of Paul of Tarsus, revised throughout against the Tatabahasa Dewan standard and expanded with additional primary sources.
Mohd Elfie Nieshaem Juferi has consolidated his publishing, apologetics and development work behind a single address.
Code
Academic citation plugin for WordPress with BibTeX, RIS, EndNote, CSL-JSON, CFF and Dublin Core export, plus JSON-LD structured data and analytics.
Adds a modernist “Abstract Box” section to posts via shortcode, with schema.org JSON-LD and a Gutenberg block.
A modernised build of the Book-WP theme, refreshed to present standards and expanded, with a legacy branch kept alive for older sites.
Justifies text across posts, pages and Elementor content, with optional hyphenation and responsive controls.
An APA citation helper website, deliberately ad-free.
The original Book-WP theme, patched for current WordPress versions. No new features, just survival.
Elsewhere
Comments, suggestions, corrections or speaking invitations are all welcome. The quickest route is a message on any of these.
Currently